The Tanglewood Forever Campaign was launched publicly in the summer of 2018, following a quiet fundraising phase starting in 2012. To make donors and patrons of Tanglewood aware of the campaign, a suite of collateral was designed for the Tanglewood campus through summer 2019.
Collateral included signage and banners, digital screen ads, information cards, flashlights and pins, brochures, and a website (tanglewoodforever.org) detailing how the campaign would support Tanglewood’s future.
Upon the campaign’s close in 2019, it raised $71 million — $7 million above its original goal of $64 million.